Thursday, January 9, 2014

How to Advertise a Cemetery



One of our many successful clients is The Catholic Cemeteries of St. Paul and Minneapolis. They advertise with us every single month direct mail through the Metro Super Saver and also online through our coupon website www.metrosupersaver.com. If they can find success with our products, anyone can find success. It all just depends on how you advertise your company!

When you completely break it down, the cemetery advertises a specific need. That’s what all advertising should do. What need(s) are you selling to your customers? Figure out a way to show that to your audience.

Our cemetery client then allows that need to stand out by keeping things simple, clean and focused, as to not overwhelm or confuse the reader. The cemetery offers many different burial and cremation options, but rather than listing them all in every ad along with tiny pictures of each option, they focus on one per ad. This allows space for a nice, inviting photo, a headline that speaks to the prospective customers and enough space for a little bit of copy, an offer and the contact info. Adding anything else would just be unrelated clutter.

Are your ads too broad? Each viewer only gives a small amount of time to each ad, so you can be certain that they’re not going to read most of what you say anyway. Keep a clear focus on what you’re trying to sell and stick with that.

View the Twin Cities' own Metro Super Saver website - Direct Mail Specialists + Full Service Graphic Design & Advertising: www.metrosupersaveradvertising.com. Also visit our consumer-friendly coupon download site: www.metrosupersaver.com.

Advertising Hall of Fame January 2014

Super Saver Hall of Fame!

Here are a few of our favorite advertising designs from our Metro Super Saver direct mail marketing publications. They're clean, they're pretty and they share a message from our clients. Enjoy! We'll periodically share more.





View the Twin Cities' own Metro Super Saver website - Direct Mail Specialists + Full Service Graphic Design & Advertising: www.metrosupersaveradvertising.com Also visit our consumer-friendly coupon download site: www.metrosupersaver.com

Monday, July 29, 2013

Ads NEED Photos!

Ads NEED Photos! At least 99% of the time, anyway.

Check out the examples below. Which ad looks better and would be more effective?

 
A lot of advertisers want to try to fit in every detail about their company within the text and that ends up creating an intimidating looking ad that nobody will take the time to read. People like looking at pictures (or graphics / illustrations). A photo will immediately let a viewer know what you ad is about. If your ad doesn't have room for a photo, consider deleting some copy or purchase a larger ad. Otherwise it's a waste of money to create an eye-chart-looking ad.

View the Twin Cities' own Metro Super Saver website - Direct Mail Specialists + Full Service Graphic Design & Advertising: www.metrosupersaver.com

Monday, July 22, 2013

Super Saver Hall of Fame! August, 2013

Super Saver Hall of Fame! August, 2013

Here are a few designs that turned some heads. They're clean, they're pretty and they share a message from our clients. You can expect a fresh post each month with a few of our favorites. Enjoy!








Visit our website www.metrosupersaver.com

Thursday, June 27, 2013

Super Saver Hall of Fame! July, 2013

(We skipped June due to vacationing staff!)

Here are a few designs that turned some heads. They're clean, they're pretty and they share a message from our clients. You can expect a fresh post each month with a few of our favorites. Enjoy!





Visit our website www.metrosupersaver.com

Friday, June 21, 2013

Direct Mail Back to Basics: 7 Tips to Boost Response in Today's Crazy Economy

Direct Mail Back to Basics: 7 Tips to Boost Response in
Today's Crazy Economy

 This article really focuses on 7 things to help make your direct mail ads, like your Metro Super Saver ads, more effective. By following these 7 tips, you will see a boost in your direct mail response!

      1. Sell Things People Want
      2. Sell Solutions to Problems, Not Products.
                - People won't care about your product unless they know how it will help and benefit
                   them. If you focus on them and their needs, response will follow.

      3. Appeal to Emotion First, Reason Second
                - People make decisions based on emotion and back those decisions up with logic
      4. Use Proven Techniques
      5. Value Content Over Form
                - Don't get caught up with a "creative vision" without having solid content
      6. Make Sure You're Doing Direct Marketing
                - An offer
                - Enough information for immediate acceptance of the offer
                - A mechanism for responding to the offer
      7. Consider Two-Step Sales
                - Single Shot: When you get an immediate order.
                - Two-Step:When you generate inquiries and attempt to turn those inquiries into sales.

To see the full article, follow this link: http://www.targetmarketingmag.com/article/7-direct-mail-marketing-tips-boost-direct-response-todays-economy/1


Friday, April 26, 2013

Super Saver Advertising Hall of Fame May, 2013

Super Saver Advertising Hall of Fame! 

May, 2013 

Here are a few ads that turned some heads for different reasons. They might be very clean cut and professional or vibrantly fun and interesting. Either way, this is what we do, so why not celebrate it a little?







Visit our website www.metrosupersaver.com