One of our many successful clients is The Catholic Cemeteries of St. Paul and Minneapolis. They advertise with us every single month direct mail through the Metro Super Saver and also online through our coupon website www.metrosupersaver.com. If they can find success with our products, anyone can find success. It all just depends on how you advertise your company!
When you completely break it down, the cemetery advertises a specific need. That’s what all advertising should do. What need(s) are you selling to your customers? Figure out a way to show that to your audience.
Our cemetery client then allows that need to stand out by keeping things simple, clean and focused, as to not overwhelm or confuse the reader. The cemetery offers many different burial and cremation options, but rather than listing them all in every ad along with tiny pictures of each option, they focus on one per ad. This allows space for a nice, inviting photo, a headline that speaks to the prospective customers and enough space for a little bit of copy, an offer and the contact info. Adding anything else would just be unrelated clutter.
Are your ads too broad? Each viewer only gives a small amount of time to each ad, so you can be certain that they’re not going to read most of what you say anyway. Keep a clear focus on what you’re trying to sell and stick with that.