Friday, May 9, 2014

What to Name Your Beerfest

We have a client, Richfield Liquor Store, who asked us to design materials for a craft beer fest that he was organizing for one of his stores. He also wanted some suggestions on names.

I brainstormed some name ideas with our other designer: MN Craft Beer Cheer, Pitcher Perfect Beers, Super Suds of MN and so on... After a while, I thought why not just name it after his store? After all, this event is put on by him and it's a way of getting extra people into the door. That's when it became Richfield Liquor's Craft Beerfest. It's simple, it says what it is and it also says who is putting on this event.

Below are a couple poster options we designed for him. He went with the one on the left. 



View the Twin Cities' own Metro Super Saver website - Direct Mail Specialists + Full Service Graphic Design & Advertising: www.metrosupersaveradvertising.com

Also visit our consumer-friendly coupon download site: www.metrosupersaver.com.