Another Consistency Article:
Although the web article below comes from a tanning trade publication, there is so much wisdom that relates to ALL small business owners’ advertising strategies.
“…the average person sees 2,700 advertising messages a day, and they won't make a decision based on one or two ads. However, most small businesses run an ad for two months and give up because nothing happens. Generally, it will take three or four months of consistent advertising before you'll see a significant change in sales. Why? Nine out of 10 people who see your ad this week might not be interested in buying tanning services this week. You'll get that one customer in 10 with a good ad, but you need to advertise frequently enough so that when the other nine are in the market for your services, they think of you first.”http://www.tanningtraining.com/isc/sopc/chp10.html
View the Twin Cities' own Metro Super Saver website - Direct Mail Specialists + Full Service Graphic Design & Advertising: www.metrosupersaver.com
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