Direct Mail Back to Basics: 7 Tips to Boost Response in Today's Crazy Economy

Direct Mail Back to Basics: 7 Tips to Boost Response in
Today's Crazy Economy

 This article really focuses on 7 things to help make your direct mail ads, like your Metro Super Saver ads, more effective. By following these 7 tips, you will see a boost in your direct mail response!

      1. Sell Things People Want
      2. Sell Solutions to Problems, Not Products.
                - People won't care about your product unless they know how it will help and benefit
                   them. If you focus on them and their needs, response will follow.

      3. Appeal to Emotion First, Reason Second
                - People make decisions based on emotion and back those decisions up with logic
      4. Use Proven Techniques
      5. Value Content Over Form
                - Don't get caught up with a "creative vision" without having solid content
      6. Make Sure You're Doing Direct Marketing
                - An offer
                - Enough information for immediate acceptance of the offer
                - A mechanism for responding to the offer
      7. Consider Two-Step Sales
                - Single Shot: When you get an immediate order.
                - Two-Step:When you generate inquiries and attempt to turn those inquiries into sales.

To see the full article, follow this link: http://www.targetmarketingmag.com/article/7-direct-mail-marketing-tips-boost-direct-response-todays-economy/1