5 Common Design Mistakes in Advertising

When creating an advertisement you should design it in a way to represent your business and make it stand out from your competitors. Your advertisement should be creative and unique, but still explain to the viewers what your business is all about. 

As a designer, these are the top 5 design mistakes I think you should avoid while creating an advertisement.

·         Including too much content – Don’t make it hard on your readers to find the information they are looking for; everything in a size 6 font is not a good thing. Let the reader know the most important topics about your business and create a hierarchy so the most important aspects are the first thing your viewer notices.

·         Providing only text/No image – Seeing is believing! It’s true a picture is worth a thousand words, save up some space in your ad by adding an image that will represent your business and make people want to know more! Also make sure it is a nice high quality image so it stands out (No one likes to look at darkm=, blurry images).

·         Not being consistent – Change is a good thing, however your ad should be recognizable. When you are consistent with the layout, font choices, color & the overall design, viewers will remember your business and will know what to look for!

·         Unclear content – When content is unclear, hard to read and doesn’t make sense as a whole, the viewer isn’t going to want to know more about your business. Make it simple and the message clear. In today’s busy world people don’t have time to uncover the hidden message, they want to be able to look at something and know exactly what they are getting into.

·         Hard to read type face – When picking a type face for your advertisement you want something that will stand out and make your advertisement unique. Pick something eye catching to draw the viewer in but don’t pick a type face that is difficult to read. Also limit your type faces in your advertisement. When you have too many type faces in an advertisement you are only making the advertisement look busier than it needs to be.

View the Twin Cities' own Metro Super Saver website - Direct Mail Specialists + Full Service Graphic Design & Advertising: www.metrosupersaveradvertising.com. Also visit our consumer-friendly coupon download site: www.metrosupersaver.com.